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Nom Wholefoods – delivering plastic free whole foods in Bristol

Nom Wholefoods is a plastic free wholefoods delivery service, which delivers throughout East Bristol and parts of South Gloucestershire. Founder, Nikki Watten, runs the business out of her home in Fishponds.

Nikki wanted a local solution for sourcing ethically grown food and reducing her plastic use. However, on researching possibilities, she quickly realised that whilst there were some solutions in other parts of Bristol, there was nothing local to her. Therefore, in 2019 she decided to instigate the change she wanted to see and start up her own business, Nom Wholefoods.

Since 2019 Nom Wholefoods has been growing steadily. But as their customer base grows, the space in the house is starting to shrink. Nikki says, ‘’Now we are at the point where it’s time to expand. Many customers have said they would like an actual shop to visit as well as having the option of deliveries and click and collect.’’

Nom Wholefoods

Nikki enrolled on to the North and East Bristol Enterprise Support Programme to help her gain new skills in business. Enrolling in the programme meant that she could access learning resources for growing a business; including 1:1s with business consultants, workshops and an online learning platform. 

Speaking on her experience so far Nikki states; ‘’I’ve joined two workshops so far, both of which were marketing related. I enjoyed them and both have been really useful. The trainer was very knowledgeable and open to all kinds of questions. It was also good to be part of a group and hear about challenges faced by other businesses and how they do things.’’

Armed with the new knowledge on marketing, support on business strategy and more, we’re confident that Nikki is going to achieve all of her business goals. When asked about the support on offer Nikki said, ‘’As most entrepreneurs at the start of their journey, I do everything for the business so don’t usually have time to do proper training and research. It’s been very helpful to get outside perspectives.’’

The help from this government funded support couldn’t have come at a better time. The future for Nom is extremely promising as Nikki tells us, ‘’We will be opening a shop in Staple Hill before the end of the year. We are also in discussion with UWE to deliver to the students at Frenchay and Glenside campus’s next year.’

Learn more about Nom Wholefoods at nomwholefoods.co.uk

If you think an outside perspective on your business could be helpful, if you want to check you don’t have blindspots in your business strategy, or if you just want to be part of a community of like-minded entrepreneurs, then visit our website to find out more and enrol on our programme. Or get in touch with the team to tell us about your business plans: nebes@ytko.com

North and East Bristol Enterprise Support is fully funded by Bristol City Council and West of England Combined Authority under Universal Business Support. Running until March 2023, the programme is offering workshops in marketing, finance, branding, business planning and strategy and much more, as well as providing free access to e-learning platforms, 1:1 advisor support and networking groups. 

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How staff engagement affects your bottom line

Why you should be investing internally to boost your business’ success

Employee engagement; the emotional commitment the employee has to the organisation and its goals. – Forbes

When you’re working to an ambitious business growth plan, it can be tempting to focus your energy on the areas that feel the most tangible –  like your products – or those that are visibly linked to driving efficiency – like distribution and production.

Things like employee engagement and the company culture are often left to develop naturally, lacking a considered company-wide approach from the get-go. But, in an age where intelligent thinking and strategic decision making can be the biggest influencers in improving productivity, maintaining high levels of employee engagement has very tangible impacts on business success.

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Can you introduce structure without killing culture?

As businesses scale up and headcounts grow, there comes a point where the flat structure and informal approach around pay and rewards can hinder growth, and if not managed, impact on staff performance, productivity and loyalty. However, the thought of introducing structure and process can seem at odds with the close-knit, family feel that its important to protect.

Vanessa Landreneau, an expert in building reward structures, and Principal of Hummingbird Consulting, believes that the two concepts can work in harmony, as she explains in her blog below…

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Why HR matters, more than ever

HR – it’s an area that many growing businesses question the need for, often delaying investing either their own time or that of an HR professional, and finding it difficult to calculate the value it brings to the bottom line. However, in a job market where employees are moving more frequently, and seeking out opportunities to learn new skills with a great management culture, creating an engaged workforce is more important than ever before.

GetSet East spoke to Sam Sales, Director at SME HR specialist Call HR to find out about the changes happening in the world of HR and how SMEs can nurture an engaged workforce.

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International Marketing Tips for Manufacturing SMEs

We discussed in a previous blog how UK manufacturers have seen the benefits of lower commodity prices on world markets due to the devalued Pound. With the levels of economic uncertainty likely to continue for the next two years at least, the enthusiasm and optimism of exporting UK manufacturers is largely based on their view that Sterling will remain devalued against major currencies like the Euro and the US Dollar, helping keep their prices competitive in overseas markets.

Below we provide our five top tips to help manufacturers sell more products internationally online, and to capitalise on the current economic conditions.

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Modern marketing for manufacturers – Part 3

This is the third part in our series of blogs for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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Modern marketing for manufacturers – Part 2

This is the second part of our blog for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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Modern marketing for manufacturers

We continue our series of blogs for manufacturers where we provide tips on marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

Read more

How well do manufacturing companies know their customers?

Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D.

In our previous blog, we have already identified that a key stage in putting together your marketing strategy is to define the key markets in which your business will operate. This includes the markets, locations and types of customers you will target.

71% of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with. (Recent research by Gallup)

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Manufacturers need a modern approach

Traditionally, marketing was always a linear path – people saw an ad, they were interested in the product, so they went to their local store and bought it. However, with the rise of digital and social media, customers are now researching information on their own. The same goes for engineers and technical buyers, who do most of their research, evaluation and final selection of a vendor very differently today than in the past.

Buyers are looking for information online and will only interact with sales people on their own terms. Your lead generation and marketing therefore needs to evolve to meet their needs. Otherwise you are going to struggle generating qualified leads that turn into sales opportunities.

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