Marketing is so much more than flyers and social media. Work with us to develop an innovative and compelling strategy to attract new clients and enter new markets. Our two hour planning sessions help keep you on track, to budget, and supplied with hot leads, but first start with our introductory workshop…

Effective Marketing for Professional Services

Marketing professional services, such as law, accountancy, surveying, architecture and engineering, has never been easy. Professional bodies’ rules and regulations on promotion and sales can be awkward to understand fully, with severe downsides if mistakes are made, yet there’s never been more competition for both business and consumer work. Most of all, professional services marketing is much more than just flyers and PR. Defining, creating and agreeing on a strategy is the essential first step before writing a word, or spending a pound.

That’s why GetSet has developed this unique Track for all professional services seeking to not only increase their customer base, but also the quality and revenue from those customers

 

Step one

Our GetSet workshop is an intensive two hours to make sure you, and any colleagues, are fully up to speed on the opportunities and issues of modern marketing for firms like yours. After the seminar, and integral to step one, is a two hour in-depth assessment of your situation, including your objectives, your resources, and realistic expectations.

Step two

For all professional services firms, a marketing plan is an essential. Of course, it will change, but once it’s agreed on by all partners, it gives everyone a clear direction and goals for the future. It also enables you to measure success – or otherwise – in your efforts, and for your budget. To ensure you have a robust and innovative plan that fits your brand, we not only work with you one-to-one develop this plan, but also meet monthly to audit, develop, and evolve your strategy and tactics.

Step three

Social media is now an essential part of the marketing communications armoury for all professional services, but it has to earn its keep. Not only for existing clients but also for prospects and your local or specialist sector community, effective social media is an inexpensive but highly effective way of attracting and influencing them all. Our in-depth workshop puts you on the right track, even down to the tools you should use and the ways you should measure success.

 

 

The components of this professional services track have been proven with many hundreds of client focused firms across the UK, through GetSet’s growth services. You will be working with highly professional team of marketing and social media experts, who are available online or by phone to you as a GetSet member.

 

 

Call us on 0800 917 9881 to find out more or contact us below.

 

Or simply book onto a workshop below.