You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?
As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.
The digital and eCommerce industry changes very quickly. Digital marketing itself comprises an array of different channels, platforms and processes. It is little wonder that few companies have formal, well-defined digital strategies that articulate their digital vision and to govern investments and behaviour.
A digital audit is a method for establishing a comprehensive understanding of the performance all your digital and online initiatives, and can be used to inform an optimised digital strategy. A digital audit provides a detailed view of the various digital channels and touch points your brand is using. This information helps identify underperforming digital assets, competitive opportunities and additional ways to reach your audience and gain market share.
Social media is one of the most powerful tools in your marketing arsenal. It can enable strong personal connections with your prospective customers, when done correctly.
To get it right, it is critical that it is underpinned by a clear strategy and plan. They need to answer the questions of what you are trying to achieve, who your customers are and what your competition are doing.
According to a report by Statista, the UK is one of the leading markets for online businesses in the world, only led by China and USA.
Figures from the Office for National Statistics show average weekly online retail spending in G.B. was £1.0 billion, up 21.3% in Dec 2016 compared to 2015, proving online marketplaces offer enormous potential to businesses willing to sell online.