Tag Strategy

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Nom Wholefoods – delivering plastic free whole foods in Bristol

Nom Wholefoods is a plastic free wholefoods delivery service, which delivers throughout East Bristol and parts of South Gloucestershire. Founder, Nikki Watten, runs the business out of her home in Fishponds.

Nikki wanted a local solution for sourcing ethically grown food and reducing her plastic use. However, on researching possibilities, she quickly realised that whilst there were some solutions in other parts of Bristol, there was nothing local to her. Therefore, in 2019 she decided to instigate the change she wanted to see and start up her own business, Nom Wholefoods.

Since 2019 Nom Wholefoods has been growing steadily. But as their customer base grows, the space in the house is starting to shrink. Nikki says, ‘’Now we are at the point where it’s time to expand. Many customers have said they would like an actual shop to visit as well as having the option of deliveries and click and collect.’’

Nom Wholefoods

Nikki enrolled on to the North and East Bristol Enterprise Support Programme to help her gain new skills in business. Enrolling in the programme meant that she could access learning resources for growing a business; including 1:1s with business consultants, workshops and an online learning platform. 

Speaking on her experience so far Nikki states; ‘’I’ve joined two workshops so far, both of which were marketing related. I enjoyed them and both have been really useful. The trainer was very knowledgeable and open to all kinds of questions. It was also good to be part of a group and hear about challenges faced by other businesses and how they do things.’’

Armed with the new knowledge on marketing, support on business strategy and more, we’re confident that Nikki is going to achieve all of her business goals. When asked about the support on offer Nikki said, ‘’As most entrepreneurs at the start of their journey, I do everything for the business so don’t usually have time to do proper training and research. It’s been very helpful to get outside perspectives.’’

The help from this government funded support couldn’t have come at a better time. The future for Nom is extremely promising as Nikki tells us, ‘’We will be opening a shop in Staple Hill before the end of the year. We are also in discussion with UWE to deliver to the students at Frenchay and Glenside campus’s next year.’

Learn more about Nom Wholefoods at nomwholefoods.co.uk

If you think an outside perspective on your business could be helpful, if you want to check you don’t have blindspots in your business strategy, or if you just want to be part of a community of like-minded entrepreneurs, then visit our website to find out more and enrol on our programme. Or get in touch with the team to tell us about your business plans: nebes@ytko.com

North and East Bristol Enterprise Support is fully funded by Bristol City Council and West of England Combined Authority under Universal Business Support. Running until March 2023, the programme is offering workshops in marketing, finance, branding, business planning and strategy and much more, as well as providing free access to e-learning platforms, 1:1 advisor support and networking groups. 

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International Marketing Tips for Manufacturing SMEs

We discussed in a previous blog how UK manufacturers have seen the benefits of lower commodity prices on world markets due to the devalued Pound. With the levels of economic uncertainty likely to continue for the next two years at least, the enthusiasm and optimism of exporting UK manufacturers is largely based on their view that Sterling will remain devalued against major currencies like the Euro and the US Dollar, helping keep their prices competitive in overseas markets.

Below we provide our five top tips to help manufacturers sell more products internationally online, and to capitalise on the current economic conditions.

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Modern marketing for manufacturers – Part 3

This is the third part in our series of blogs for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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Modern marketing for manufacturers – Part 2

This is the second part of our blog for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

Read more

Modern marketing for manufacturers

We continue our series of blogs for manufacturers where we provide tips on marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

Read more

How well do manufacturing companies know their customers?

Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D.

In our previous blog, we have already identified that a key stage in putting together your marketing strategy is to define the key markets in which your business will operate. This includes the markets, locations and types of customers you will target.

71% of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with. (Recent research by Gallup)

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Manufacturers need a modern approach

Traditionally, marketing was always a linear path – people saw an ad, they were interested in the product, so they went to their local store and bought it. However, with the rise of digital and social media, customers are now researching information on their own. The same goes for engineers and technical buyers, who do most of their research, evaluation and final selection of a vendor very differently today than in the past.

Buyers are looking for information online and will only interact with sales people on their own terms. Your lead generation and marketing therefore needs to evolve to meet their needs. Otherwise you are going to struggle generating qualified leads that turn into sales opportunities.

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Sustain manufacturing growth through modern marketing practices with customer focus

The most successful businesses strive for growth, embrace digital and are constantly looking for ways to deliver and exceed customer expectations. Digital transformation and evolving customer expectations now combine to create a more transparent operating and trading environment than ever before.

Customer awareness is not enough in the modern world. Businesses are rapidly shifting towards customer-led models. High-growth organisations focus on their customers in every aspect of their business and allow them to provide insight that supports the future development of the company. Customer-obsession, and the business growth that follows, is not possible without first considering a customer’s expectations. Today, the modern customer expects a digital presence from the suppliers they use and expect prompt responses to their queries

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Helping you to secure business funding

Whether you are looking to expand your business, undertake a specific project or simply fund your day-to-day purchases, you might be seeking funding. Obtaining funding is not always easy – that’s where we come in.

GetSet for Growth specialises in helping small to medium sized businesses, across a diverse range of sectors, with their individual business, marketing and and finance requirements.

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How can membership organisations improve member engagement?

For membership organisations to stay relevant, and continue to succeed in today’s world, they need to listen to and adapt to the evolving needs of their audiences.

They also need to undergo digital transformation to keep up with the changing needs of their members, and to provide new ways of interacting with and attracting potential members from the next generation.

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