You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?
As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.
Social media is one of the most powerful tools in your marketing arsenal. It can enable strong personal connections with your prospective customers, when done correctly.
To get it right, it is critical that it is underpinned by a clear strategy and plan. They need to answer the questions of what you are trying to achieve, who your customers are and what your competition are doing.
According to a report by Statista, the UK is one of the leading markets for online businesses in the world, only led by China and USA.
Figures from the Office for National Statistics show average weekly online retail spending in G.B. was £1.0 billion, up 21.3% in Dec 2016 compared to 2015, proving online marketplaces offer enormous potential to businesses willing to sell online.
This week, we launched our new, dedicated management consultancy for the marine industry, at Seawork International in Southampton, UK. GetSet Marine represents a new concept in business consultancy for small and medium-sized companies. Our marketing and finance experts can help source tens of thousands of pounds of funding that businesses may not have been aware they were eligible for. Our goal is to assist SMEs in meeting their growth aspirations through effective marketing and commercial advice, and operational cost and process optimisation.
Bev Hurley, GetSet CEO, said, “I am delighted to announce the launch of GetSet Marine, providing specialist services to the marine sector. This is due to the increased demand we have experienced from local marine-based firms for our consultancy services to help them improve their marketing, finance and operations. The GetSet Team in the Solent has already enabled local SMEs to raise £3.5 million in growth funding since January 2016. Due to this upturn in demand from the marine sector, we have formed this new dedicated service for them.”
As a growing business, it’s likely social media plays a part in your overall marketing strategy. And for good reason. When done well it’s an effective way of engaging with your existing customers and attracting new ones. But, when you’re looking to scale-up, ensuring all your marketing efforts are considered, measured and have a specified timeframe in which to deliver results is essential to guarantee you’re achieving the results your business needs.
Many people get nervous when it comes to the statistics of social media. They don’t fit neatly into traditional marketing measures and the techniques you may be using to measure other marketing might not be applicable. But don’t be put off. It’s important to remember that social media is scalable. You do not necessarily have to start off using all of the metrics at your disposal. You may want to start out with some basic metrics and build up, adding additional measures as you grow and develop your campaigns.