Tag Marketing

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Nom Wholefoods – delivering plastic free whole foods in Bristol

Nom Wholefoods is a plastic free wholefoods delivery service, which delivers throughout East Bristol and parts of South Gloucestershire. Founder, Nikki Watten, runs the business out of her home in Fishponds.

Nikki wanted a local solution for sourcing ethically grown food and reducing her plastic use. However, on researching possibilities, she quickly realised that whilst there were some solutions in other parts of Bristol, there was nothing local to her. Therefore, in 2019 she decided to instigate the change she wanted to see and start up her own business, Nom Wholefoods.

Since 2019 Nom Wholefoods has been growing steadily. But as their customer base grows, the space in the house is starting to shrink. Nikki says, ‘’Now we are at the point where it’s time to expand. Many customers have said they would like an actual shop to visit as well as having the option of deliveries and click and collect.’’

Nom Wholefoods

Nikki enrolled on to the North and East Bristol Enterprise Support Programme to help her gain new skills in business. Enrolling in the programme meant that she could access learning resources for growing a business; including 1:1s with business consultants, workshops and an online learning platform. 

Speaking on her experience so far Nikki states; ‘’I’ve joined two workshops so far, both of which were marketing related. I enjoyed them and both have been really useful. The trainer was very knowledgeable and open to all kinds of questions. It was also good to be part of a group and hear about challenges faced by other businesses and how they do things.’’

Armed with the new knowledge on marketing, support on business strategy and more, we’re confident that Nikki is going to achieve all of her business goals. When asked about the support on offer Nikki said, ‘’As most entrepreneurs at the start of their journey, I do everything for the business so don’t usually have time to do proper training and research. It’s been very helpful to get outside perspectives.’’

The help from this government funded support couldn’t have come at a better time. The future for Nom is extremely promising as Nikki tells us, ‘’We will be opening a shop in Staple Hill before the end of the year. We are also in discussion with UWE to deliver to the students at Frenchay and Glenside campus’s next year.’

Learn more about Nom Wholefoods at nomwholefoods.co.uk

If you think an outside perspective on your business could be helpful, if you want to check you don’t have blindspots in your business strategy, or if you just want to be part of a community of like-minded entrepreneurs, then visit our website to find out more and enrol on our programme. Or get in touch with the team to tell us about your business plans: nebes@ytko.com

North and East Bristol Enterprise Support is fully funded by Bristol City Council and West of England Combined Authority under Universal Business Support. Running until March 2023, the programme is offering workshops in marketing, finance, branding, business planning and strategy and much more, as well as providing free access to e-learning platforms, 1:1 advisor support and networking groups. 

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Charlotte Osborne & Chris Dolan – Prolific 10

“A straight-talking marketing and communications agency and HubSpot Solutions Partner that is committed to helping clients grow their businesses by attracting new customers” is how business partners Charlotte Osborne and Chris Dolan describe their company, Prolific 10, to me when we met via Zoom. 

Chris initially set up the business in 2019 in Brighton and he was joined by Charlotte in September 2020 – the two had worked together previously at a PR agency. Both possess a very different but complementary set of skills, which allows them to offer a full suite of digital and content solutions to their clients. The name of the company comes from Chris’ love of Tottenham Hotspur FC and their “prolific” goal scorer Harry Kane, who wears the number 10 shirt. 

“We always had ambitions to go it alone, but a range of things held us back initially. However, now we are working together, we really appreciate having each other on-hand to discuss ideas, address any issues, and offer support generally,” says Charlotte. 

A key unique selling point for Prolific 10 is that they are an official HubSpot Solutions Partner, a Customer Relationship Management (CRM) system which allows businesses to bring all aspects of their sales and marketing activity into one place. “This allows us to have an edge on other companies as we take a more integrated approach to marketing and sales campaign activity,” adds Charlotte. 

It was a successful application for an Invest4 grant, assisted by the team at GetSet for Growth Coast to Capital, which enabled Prolific 10 to invest fully into the HubSpot system – a vital tool to attract and service both current and future clients. “The grant provided a fantastic opportunity for us,” stated Chris. “It meant that we could differentiate ourselves in a very crowded market of agencies, whilst giving us the confidence to commit to match-funding to further invest in the business.” 

With the grant recently awarded, Charlotte and Chris are now busy putting their plans into place and helping current clients to onboard the HubSpot system, creating an additional revenue stream alongside their traditional marketing activity.

“We initially heard about the Invest4 grants available through GetSet for Growth Coast to Capital as part of The Business Hothouse on LinkedIn. We got in touch to find out how they could help our business,” says Charlotte. “The team were really helpful and were able to provide tons of information and advice based on their experience.” 

“It was incredibly helpful to have a fresh pair of eyes on our grant application and to support us with the financial planning and documents that were required,” said Charlotte. “We knew that HubSpot was key to our success in helping our clients grow. That’s why we wanted to invest fully in the software and the Invest4 grant helped us to do just that.” 

The pair are very keen to grow their business and are looking to recruit more staff to broaden their service offering even further, but at present they describe themselves as “having their heads down working to develop a firm foundation for the business”. They have seen an increase in people returning to work and more businesses opening after the restraints of lockdown which has brought more enquiries to Prolific10. 

“We’re really looking forward to helping businesses to get their marketing and sales activity working again and thanks to the Invest4 grant, we have the best system to do just that,” states Charlotte. Looking ahead, they are also hoping to build a local community for HubSpot knowledge sharing in Brighton & Hove. 

For more information on Prolific10, click here to visit their website 

Follow them on Twitter Facebook LinkedIn Instagram   

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International Marketing Tips for Manufacturing SMEs

We discussed in a previous blog how UK manufacturers have seen the benefits of lower commodity prices on world markets due to the devalued Pound. With the levels of economic uncertainty likely to continue for the next two years at least, the enthusiasm and optimism of exporting UK manufacturers is largely based on their view that Sterling will remain devalued against major currencies like the Euro and the US Dollar, helping keep their prices competitive in overseas markets.

Below we provide our five top tips to help manufacturers sell more products internationally online, and to capitalise on the current economic conditions.

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Modern marketing for manufacturers – Part 3

This is the third part in our series of blogs for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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Modern marketing for manufacturers – Part 2

This is the second part of our blog for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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Modern marketing for manufacturers

We continue our series of blogs for manufacturers where we provide tips on marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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How well do manufacturing companies know their customers?

Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D.

In our previous blog, we have already identified that a key stage in putting together your marketing strategy is to define the key markets in which your business will operate. This includes the markets, locations and types of customers you will target.

71% of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with. (Recent research by Gallup)

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Manufacturers need a modern approach

Traditionally, marketing was always a linear path – people saw an ad, they were interested in the product, so they went to their local store and bought it. However, with the rise of digital and social media, customers are now researching information on their own. The same goes for engineers and technical buyers, who do most of their research, evaluation and final selection of a vendor very differently today than in the past.

Buyers are looking for information online and will only interact with sales people on their own terms. Your lead generation and marketing therefore needs to evolve to meet their needs. Otherwise you are going to struggle generating qualified leads that turn into sales opportunities.

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Sustain manufacturing growth through modern marketing practices with customer focus

The most successful businesses strive for growth, embrace digital and are constantly looking for ways to deliver and exceed customer expectations. Digital transformation and evolving customer expectations now combine to create a more transparent operating and trading environment than ever before.

Customer awareness is not enough in the modern world. Businesses are rapidly shifting towards customer-led models. High-growth organisations focus on their customers in every aspect of their business and allow them to provide insight that supports the future development of the company. Customer-obsession, and the business growth that follows, is not possible without first considering a customer’s expectations. Today, the modern customer expects a digital presence from the suppliers they use and expect prompt responses to their queries

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Helping you to secure business funding

Whether you are looking to expand your business, undertake a specific project or simply fund your day-to-day purchases, you might be seeking funding. Obtaining funding is not always easy – that’s where we come in.

GetSet for Growth specialises in helping small to medium sized businesses, across a diverse range of sectors, with their individual business, marketing and and finance requirements.

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