Tag Finance

International Marketing Tips for Manufacturing SMEs

We discussed in a previous blog how UK manufacturers have seen the benefits of lower commodity prices on world markets due to the devalued Pound. With the levels of economic uncertainty likely to continue for the next two years at least, the enthusiasm and optimism of exporting UK manufacturers is largely based on their view that Sterling will remain devalued against major currencies like the Euro and the US Dollar, helping keep their prices competitive in overseas markets.

Below we provide our five top tips to help manufacturers sell more products internationally online, and to capitalise on the current economic conditions.

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Modern marketing for manufacturers – Part 3

This is the third part in our series of blogs for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

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Modern marketing for manufacturers – Part 2

This is the second part of our blog for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

Read more

Modern marketing for manufacturers

We continue our series of blogs for manufacturers where we provide tips on marketing activities that will help you meet your top priorities, such as:

• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition

Read more

How well do manufacturing companies know their customers?

Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D.

In our previous blog, we have already identified that a key stage in putting together your marketing strategy is to define the key markets in which your business will operate. This includes the markets, locations and types of customers you will target.

71% of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with. (Recent research by Gallup)

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Manufacturers need a modern approach

Traditionally, marketing was always a linear path – people saw an ad, they were interested in the product, so they went to their local store and bought it. However, with the rise of digital and social media, customers are now researching information on their own. The same goes for engineers and technical buyers, who do most of their research, evaluation and final selection of a vendor very differently today than in the past.

Buyers are looking for information online and will only interact with sales people on their own terms. Your lead generation and marketing therefore needs to evolve to meet their needs. Otherwise you are going to struggle generating qualified leads that turn into sales opportunities.

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Sustain manufacturing growth through modern marketing practices with customer focus

The most successful businesses strive for growth, embrace digital and are constantly looking for ways to deliver and exceed customer expectations. Digital transformation and evolving customer expectations now combine to create a more transparent operating and trading environment than ever before.

Customer awareness is not enough in the modern world. Businesses are rapidly shifting towards customer-led models. High-growth organisations focus on their customers in every aspect of their business and allow them to provide insight that supports the future development of the company. Customer-obsession, and the business growth that follows, is not possible without first considering a customer’s expectations. Today, the modern customer expects a digital presence from the suppliers they use and expect prompt responses to their queries

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Helping you to secure business funding

Whether you are looking to expand your business, undertake a specific project or simply fund your day-to-day purchases, you might be seeking funding. Obtaining funding is not always easy – that’s where we come in.

GetSet for Growth specialises in helping small to medium sized businesses, across a diverse range of sectors, with their individual business, marketing and and finance requirements.

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Gaining an external view on your business will help you to grow

You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?

As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.

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GetSet Marine makes a splash at Seawork International

This week, we launched our new, dedicated management consultancy for the marine industry, at Seawork International in Southampton, UK. GetSet Marine represents a new concept in business consultancy for small and medium-sized companies. Our marketing and finance experts can help source tens of thousands of pounds of funding that businesses may not have been aware they were eligible for. Our goal is to assist SMEs in meeting their growth aspirations through effective marketing and commercial advice, and operational cost and process optimisation.

Bev Hurley, GetSet CEO, said, “I am delighted to announce the launch of GetSet Marine, providing specialist services to the marine sector. This is due to the increased demand we have experienced from local marine-based firms for our consultancy services to help them improve their marketing, finance and operations. The GetSet Team in the Solent has already enabled local SMEs to raise £3.5 million in growth funding since January 2016. Due to this upturn in demand from the marine sector, we have formed this new dedicated service for them.”

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