You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?
As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.
The digital and eCommerce industry changes very quickly. Digital marketing itself comprises an array of different channels, platforms and processes. It is little wonder that few companies have formal, well-defined digital strategies that articulate their digital vision and to govern investments and behaviour.
A digital audit is a method for establishing a comprehensive understanding of the performance all your digital and online initiatives, and can be used to inform an optimised digital strategy. A digital audit provides a detailed view of the various digital channels and touch points your brand is using. This information helps identify underperforming digital assets, competitive opportunities and additional ways to reach your audience and gain market share.
Social media is one of the most powerful tools in your marketing arsenal. It can enable strong personal connections with your prospective customers, when done correctly.
To get it right, it is critical that it is underpinned by a clear strategy and plan. They need to answer the questions of what you are trying to achieve, who your customers are and what your competition are doing.
According to a report by Statista, the UK is one of the leading markets for online businesses in the world, only led by China and USA.
Figures from the Office for National Statistics show average weekly online retail spending in G.B. was £1.0 billion, up 21.3% in Dec 2016 compared to 2015, proving online marketplaces offer enormous potential to businesses willing to sell online.
This week, we launched our new, dedicated management consultancy for the marine industry, at Seawork International in Southampton, UK. GetSet Marine represents a new concept in business consultancy for small and medium-sized companies. Our marketing and finance experts can help source tens of thousands of pounds of funding that businesses may not have been aware they were eligible for. Our goal is to assist SMEs in meeting their growth aspirations through effective marketing and commercial advice, and operational cost and process optimisation.
Bev Hurley, GetSet CEO, said, “I am delighted to announce the launch of GetSet Marine, providing specialist services to the marine sector. This is due to the increased demand we have experienced from local marine-based firms for our consultancy services to help them improve their marketing, finance and operations. The GetSet Team in the Solent has already enabled local SMEs to raise £3.5 million in growth funding since January 2016. Due to this upturn in demand from the marine sector, we have formed this new dedicated service for them.”
HR – it’s an area that many growing businesses question the need for, often delaying investing either their own time or that of an HR professional, and finding it difficult to calculate the value it brings to the bottom line. However, in a job market where employees are moving more frequently, and seeking out opportunities to learn new skills with a great management culture, creating an engaged workforce is more important than ever before.
GetSet spoke to Sam Sales, Director at SME HR specialist Call HR to find out about the changes happening in the world of HR and how SMEs can nurture an engaged workforce.
As businesses scale up and headcounts grow, there comes a point where the flat structure and informal approach around pay and rewards can hinder growth, and if not managed, impact on staff performance, productivity and loyalty. However, the thought of introducing structure and process can seem at odds with the close-knit, family feel that its important to protect.
Vanessa Landreneau, an expert in building reward structures, and Principal of Hummingbird Consulting, believes that the two concepts can work in harmony, as she explains in her blog below…