Nick Bailey came to GetSet For Growth in February 2014 looking for help with his recently launched business. Sleeklight design and manufacturer their own unique range of products that incorporate patented technology. With a fantastic new range of products, Sleeklight needed GetSet’s help to develop an effective business plan, marketing strategy and access additional funding to grow their business.
Sleeklight was launched in November 2013 by Managing Director Nick Bailey following what he refers to as his light bulb moment. Following a number of sleepless nights with bathroom and kitchen lights left on by his children, Nick came up with the idea for a pull cord handle, timed light that is activated by touch and provides gentle ambient light that fades over time, dimming to darkness. With an innovative new product ready to bring to market and Nick’s background in sales, Sleeklight needed GetSet’s help creating a comprehensive marketing strategy and the supporting financials to access additional funding.
“We worked with Nick and Lucy all the way through the process, discussing and helping to validate supplier procurement, sales channels, fulfilment, branding, packaging, marketing and launch planning, along with feeding into the development of their website. Nick used us as we like clients to use us, as a part of their business and through solid business planning, all of these various activities have ensured a robust, de-risked and strong foundation going forwards.” Sam Winters, Sales and Marketing Specialist, GetSet For Growth.
The GetSet Business Finance Advisor worked with Nick to complete his business plan and the financials necessary to access additional finance. With GetSet’s help he secured £37,000 through a combination of debt and equity finance, giving Sleeklight the working capital they needed to bring their product to market.
“Sleeklight has found the support from GetSet For Growth invaluable. We’ve had fantastic guidance around marketing, gaining financial support and funding. Setting up a business, manufacturing a new innovative product and marketing it, while introducing the brand to various market sectors (all in 8 months!) has been a huge challenge and it wouldn’t have been possible without the team at GetSet For Growth. Sleeklight is now a growing business with sales rising on a weekly basis and exciting plans for the future.”
Sleeklight plan to grow their direct sales in both consumer and business-to-business markets. They have a comprehensive product development strategy with the aim of increasing their offering, accessing new market sectors, all while remaining at the forefront of technology.