It was whilst running a food and drink shop in Wadebridge that Andy Soden first felt the desire to start manufacturing his own products. In early 2005 he heard that a local chocolate company was for sale, jumping at the opportunity, Andy made them an offer and Kernow Confectionery was born.
Over the next nine years Kernow Confectionery built up an impressive client list that included The National Trust, Eden Project and Longleat Safari Park, but in order to grow, they needed to relocate to new premises and upgrade their manufacturing facilities. They were referred to the GetSet for Growth service in March 2014 by Natwest Business Relationship Manager, Darren Lewarne. GetSet helped Andy prepare a comprehensive business plan in order to access the necessary finance, as well as signposting alternative funding streams to supplement bank finance.
Andy Soden explains “It was great to be pointed in the right direction with regards to writing our business plan. I had the basic framework already written before attending the GetSet masterclass, but it needed work. I managed to get the ideas necessary to finish the plan and also know which areas of what I had already done were right and wrong. GetSet’s help was crucial in us achieving funding from the GAIN+ fund.”
A GetSet Sales and Marketing Specialist then spoke to Andy about his marketing strategy. With a busy business Andy confessed that he had struggled to make time to implement a formal marketing plan. Andy met 1:1 with the Advisor and discussed how Kernow Confectionary could minimise marketing spend whilst maximising impact, this would be key to the successful growth of the business.
Sales and Marketing Specialist for GetSet explains “Andy was a pleasure to work with and by just putting structure around existing marketing structure he was able to see how he could manage to marketing as the company”
Having successfully secured the necessary finance Kernow Confectionery will imminently be moving into their new premises; allowing them to increase production in line with current and future product demand. They are also in the process of rolling out a new retail range and have the ambitious goal of becoming the market leader in the South West within the next 5 years.