You’ve been in business for a while, have a team of people, and likely to be turning over anything from £200,000 to £25m. Perhaps you’ve hit a plateau and can’t grow beyond a certain size, or don’t have sufficient pipeline of profitable customers, want to enter new markets, improve your digital skills, need to access finance, get better at procurement – or are just ready to take your business to the next level but not sure how.
Achieving growth in turnover, market share and profits requires a robust marketing and business development strategy and then effective tactics, the results of which must constantly inform and evolve the strategy and the financials. Developing compelling value propositions based on identifying and understanding your prospect personas, needs and wants is the starting point to inform who are likely to be your most profitable customers and what tactical mix will deliver the best return on your investment. Great marketing drives sales!