THE IMPORTANCE OF BRANDING; WHETHER YOU’RE A ONE MAN BAND OR A LARGE CORPORATE
Brand (noun). A type of product/service manufactured/offered by a particular company under a particular name.
From the definition above, you may be mistaken for thinking your businesses’ brand is just the product you sell or the service you provide. But in reality, it’s far more than that.
BRANDING YOUR BUSINESS: PUTTING THINGS INTO PRACTICE
It’s not unusual to think that branding is a luxury, or something unnecessary – an airy-fairy concept designed to keep marketing consultants highly paid, but the truth is your brand is far more valuable than you think.
Having a brand means giving your company a personality; something customers can relate to and remember you for. Given the value this presents, it makes sense to devote some time to branding before you put your marketing plans on the road.
HOW TO PREPARE FOR INVESTMENT
As anyone who’s watched Dragon’s Den will attest: pitching to investors can be a nerve-wracking affair. Tough questions are inevitable and top of the list from an investors’ point of view: What’s in it for me?
Most businesses will require some form of finance on their business journey – be it to acquire premises or equipment, to hire staff, penetrate new markets or fund new initiatives.
INTRODUCTION TO CROWDFUNDING
Crowdfunding (noun) – The practice of funding a project or venture by raising money from a large number of people who each contribute a relatively small amount, typically via the Internet.
Chances are, as a business, you’ve heard about crowdfunding. One of the most popular methods of the growing range alternative finance options, it’s been estimated that Crowdfunding raised $6.48 Billion for businesses across Europe in 2015.
TOP 10 SOCIAL MEDIA BEST PRACTICES
Best practices is a term that seems to crop up all the time in social media literature. Taken as a whole, they are standardised techniques that can be used by everybody. When looking to scale-up your business, you want to design your social media strategy with best practices because they offer a strong framework for your strategy. Engagement with followers is a key ingredient to sales success with social media which, if done right, can significantly help build your business.
We’ve put together a list of our top 10 social media best practices to help you develop a strong and consistent social media strategy for your growing business:
MEASURING YOUR SOCIAL MEDIA MARKETING
As a growing business, it’s likely social media plays a part in your overall marketing strategy. And for good reason. When done well it’s an effective way of engaging with your existing customers and attracting new ones. But, when you’re looking to scale-up, ensuring all your marketing efforts are considered, measured and have a specified timeframe in which to deliver results is essential to guarantee you’re achieving the results your business needs.
Many people get nervous when it comes to the statistics of social media. They don’t fit neatly into traditional marketing measures and the techniques you may be using to measure other marketing might not be applicable. But don’t be put off. It’s important to remember that social media is scalable. You do not necessarily have to start off using all of the metrics at your disposal. You may want to start out with some basic metrics and build up, adding additional measures as you grow and develop your campaigns.