Whether you are looking to expand your business, undertake a specific project or simply fund your day-to-day purchases, you might be seeking funding. Obtaining funding is not always easy – that’s where we come in.
GetSet for Growth specialises in helping small to medium sized businesses, across a diverse range of sectors, with their individual business, marketing and and finance requirements.
For membership organisations to stay relevant, and continue to succeed in today’s world, they need to listen to and adapt to the evolving needs of their audiences.
They also need to undergo digital transformation to keep up with the changing needs of their members, and to provide new ways of interacting with and attracting potential members from the next generation.
Many business people mistakenly assume that when you talk about “marketing”, you’re automatically talking about “tactical” marketing – e.g. placing ads, sending out mailers, attending trades shows, creating brochures, and so forth.
Tactical thinkers tend to focus on “doing things right,” and strategic thinkers are concerned with “doing the right things.” If you do something “right,” but it’s the wrong thing to do, your efforts will be futile. Conversely, if you do the “right thing,” but you do it wrong, you’ll also fail miserably.
You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?
As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.
The digital and eCommerce industry changes very quickly. Digital marketing itself comprises an array of different channels, platforms and processes. It is little wonder that few companies have formal, well-defined digital strategies that articulate their digital vision and to govern investments and behaviour.
A digital audit is a method for establishing a comprehensive understanding of the performance all your digital and online initiatives, and can be used to inform an optimised digital strategy. A digital audit provides a detailed view of the various digital channels and touch points your brand is using. This information helps identify underperforming digital assets, competitive opportunities and additional ways to reach your audience and gain market share.
Social media is one of the most powerful tools in your marketing arsenal. It can enable strong personal connections with your prospective customers, when done correctly.
To get it right, it is critical that it is underpinned by a clear strategy and plan. They need to answer the questions of what you are trying to achieve, who your customers are and what your competition are doing.
According to a report by Statista, the UK is one of the leading markets for online businesses in the world, only led by China and USA.
Figures from the Office for National Statistics show average weekly online retail spending in G.B. was £1.0 billion, up 21.3% in Dec 2016 compared to 2015, proving online marketplaces offer enormous potential to businesses willing to sell online.
This week, we launched our new, dedicated management consultancy for the marine industry, at Seawork International in Southampton, UK. GetSet Marine represents a new concept in business consultancy for small and medium-sized companies. Our marketing and finance experts can help source tens of thousands of pounds of funding that businesses may not have been aware they were eligible for. Our goal is to assist SMEs in meeting their growth aspirations through effective marketing and commercial advice, and operational cost and process optimisation.
Bev Hurley, GetSet CEO, said, “I am delighted to announce the launch of GetSet Marine, providing specialist services to the marine sector. This is due to the increased demand we have experienced from local marine-based firms for our consultancy services to help them improve their marketing, finance and operations. The GetSet Team in the Solent has already enabled local SMEs to raise £3.5 million in growth funding since January 2016. Due to this upturn in demand from the marine sector, we have formed this new dedicated service for them.”
As a growing business, it’s likely social media plays a part in your overall marketing strategy. And for good reason. When done well it’s an effective way of engaging with your existing customers and attracting new ones. But, when you’re looking to scale-up, ensuring all your marketing efforts are considered, measured and have a specified timeframe in which to deliver results is essential to guarantee you’re achieving the results your business needs.
Many people get nervous when it comes to the statistics of social media. They don’t fit neatly into traditional marketing measures and the techniques you may be using to measure other marketing might not be applicable. But don’t be put off. It’s important to remember that social media is scalable. You do not necessarily have to start off using all of the metrics at your disposal. You may want to start out with some basic metrics and build up, adding additional measures as you grow and develop your campaigns.
From our extensive work with UK SMEs, we know that accessing finance is one of the main challenges faced in the current business landscape. There are many different finance options available, each with various positives and negatives. As a business, how do you decipher which one is right for you?
In this blog, we’ll be looking at grant funding and whether it’s a viable option for your business. A grant is an amount of money that can be given to an individual or business for a specific project or purpose. You can apply for a grant from the Government, local councils, charities and some private companies.