• Measuring your social media marketing

    As a growing business, it’s likely social media plays a part in your overall marketing strategy. And for good reason. When done well it’s an effective way of engaging with your existing customers and attracting new ones. But, when you’re looking to scale-up, ensuring all your marketing efforts are considered, measured and have a specified timeframe in which to deliver results is essential to guarantee you’re achieving the results your business needs.

    Many people get nervous when it comes to the statistics of social media. They don’t fit neatly into traditional marketing measures and the techniques you may be using to measure other marketing might not be applicable. But don’t be put off. It’s important to remember that social media is scalable. You do not necessarily have to start off using all of the metrics at your disposal. You may want to start out with some basic metrics and build up, adding additional measures as you grow and develop your campaigns.

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  • Are grants a good option?

    From our extensive work with UK SMEs, we know that accessing finance is one of the main challenges faced in the current business landscape. There are many different finance options available, each with various positives and negatives. As a business, how do you decipher which one is right for you?

    In this blog, we’ll be looking at grant funding and whether it’s a viable option for your business. A grant is an amount of money that can be given to an individual or business for a specific project or purpose. You can apply for a grant from the Government, local councils, charities and some private companies.

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  • HR Matters, more than ever

    HR – it’s an area that many growing businesses question the need for, often delaying investing either their own time or that of an HR professional, and finding it difficult to calculate the value it brings to the bottom line. However, in a job market where employees are moving more frequently, and seeking out opportunities to learn new skills with a great management culture, creating an engaged workforce is more important than ever before.

    GetSet spoke to Sam Sales, Director at SME HR specialist Call HR to find out about the changes happening in the world of HR and how SMEs can nurture an engaged workforce.

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  • Introducing Structure

    As businesses scale up and headcounts grow, there comes a point where the flat structure and informal approach around pay and rewards can hinder growth, and if not managed, impact on staff performance, productivity and loyalty. However, the thought of introducing structure and process can seem at odds with the close-knit, family feel that its important to protect.

    Vanessa Landreneau, an expert in building reward structures, and Principal of Hummingbird Consulting, believes that the two concepts can work in harmony, as she explains in her blog below…

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  • Prepare to be pitched

    So you’re looking for an agency to work on a particular project or to fill a skills gap you have in your business. Having created your shortlist of prospective agency partners, it’s time to meet the candidates in the flesh to assess which firm or firms are most suitable for your needs.

    The assessment process may be as simple as assigning a couple of ‘pilot’ projects, as complex as a full-on Mad Men style pitch process, or something in between. But, how do you sort the wheat from the chaff and find a team or individual that gets your business and you’ll actually be able to work with?

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