As a growing business, it’s likely social media plays a part in your overall marketing strategy. And for good reason. When done well it’s an effective way of engaging with your existing customers and attracting new ones. But, when you’re looking to scale-up, ensuring all your marketing efforts are considered, measured and have a specified timeframe in which to deliver results is essential to guarantee you’re achieving the results your business needs.
Many people get nervous when it comes to the statistics of social media. They don’t fit neatly into traditional marketing measures and the techniques you may be using to measure other marketing might not be applicable. But don’t be put off. It’s important to remember that social media is scalable. You do not necessarily have to start off using all of the metrics at your disposal. You may want to start out with some basic metrics and build up, adding additional measures as you grow and develop your campaigns.