• “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat”

    Many business people mistakenly assume that when you talk about “marketing”, you’re automatically talking about “tactical” marketing – e.g. placing ads, sending out mailers, attending trades shows, creating brochures, and so forth.

    Tactical thinkers tend to focus on “doing things right,” and strategic thinkers are concerned with “doing the right things.” If you do something “right,” but it’s the wrong thing to do, your efforts will be futile. Conversely, if you do the “right thing,” but you do it wrong, you’ll also fail miserably.

    Read more

  • Gaining an external view on your business will help you to grow

    You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?

    As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.

    Read more

  • Have you done your digital audit yet? Learn why you should….

    The digital and eCommerce industry changes very quickly. Digital marketing itself comprises an array of different channels, platforms and processes. It is little wonder that few companies have formal, well-defined digital strategies that articulate their digital vision and to govern investments and behaviour.

    A digital audit is a method for establishing a comprehensive understanding of the performance all your digital and online initiatives, and can be used to inform an optimised digital strategy. A digital audit provides a detailed view of the various digital channels and touch points your brand is using. This information helps identify underperforming digital assets, competitive opportunities and additional ways to reach your audience and gain market share.

    Read more

  • GetSet Marine makes a splash at Seawork International

    This week, we launched our new, dedicated management consultancy for the marine industry, at Seawork International in Southampton, UK. GetSet Marine represents a new concept in business consultancy for small and medium-sized companies. Our marketing and finance experts can help source tens of thousands of pounds of funding that businesses may not have been aware they were eligible for. Our goal is to assist SMEs in meeting their growth aspirations through effective marketing and commercial advice, and operational cost and process optimisation.

    Bev Hurley, GetSet CEO, said, “I am delighted to announce the launch of GetSet Marine, providing specialist services to the marine sector. This is due to the increased demand we have experienced from local marine-based firms for our consultancy services to help them improve their marketing, finance and operations. The GetSet Team in the Solent has already enabled local SMEs to raise £3.5 million in growth funding since January 2016. Due to this upturn in demand from the marine sector, we have formed this new dedicated service for them.”

    Read more