This is the third part in our series of blogs for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:
• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition
This is the second part of our blog for manufacturers where we provide tips on in-bound marketing activities that will help you meet your top priorities, such as:
• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition
We continue our series of blogs for manufacturers where we provide tips on marketing activities that will help you meet your top priorities, such as:
• Generating more high quality leads
• Controlling marketing costs and proving return on investment
• Staying ahead of your competition
Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D.
In our previous blog, we have already identified that a key stage in putting together your marketing strategy is to define the key markets in which your business will operate. This includes the markets, locations and types of customers you will target.
71% of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with. (Recent research by Gallup)
Traditionally, marketing was always a linear path – people saw an ad, they were interested in the product, so they went to their local store and bought it. However, with the rise of digital and social media, customers are now researching information on their own. The same goes for engineers and technical buyers, who do most of their research, evaluation and final selection of a vendor very differently today than in the past.
Buyers are looking for information online and will only interact with sales people on their own terms. Your lead generation and marketing therefore needs to evolve to meet their needs. Otherwise you are going to struggle generating qualified leads that turn into sales opportunities.
The most successful businesses strive for growth, embrace digital and are constantly looking for ways to deliver and exceed customer expectations. Digital transformation and evolving customer expectations now combine to create a more transparent operating and trading environment than ever before.
Customer awareness is not enough in the modern world. Businesses are rapidly shifting towards customer-led models. High-growth organisations focus on their customers in every aspect of their business and allow them to provide insight that supports the future development of the company. Customer-obsession, and the business growth that follows, is not possible without first considering a customer’s expectations. Today, the modern customer expects a digital presence from the suppliers they use and expect prompt responses to their queries