How staff engagement affects your bottom line

Why you should be investing internally to boost your business’ success

Employee engagement; the emotional commitment the employee has to the organisation and its goals. – Forbes

When you’re working to an ambitious business growth plan, it can be tempting to focus your energy on the areas that feel the most tangible –  like your products – or those that are visibly linked to driving efficiency – like distribution and production.

Things like employee engagement and the company culture are often left to develop naturally, lacking a considered company-wide approach from the get-go. But, in an age where intelligent thinking and strategic decision making can be the biggest influencers in improving productivity, maintaining high levels of employee engagement has very tangible impacts on business success.

Here’s just some of the reasons considering your business’ approach to employee engagement could reap rewards in the long run.

Your staff will be more productive…

There’s a consistent link between key areas of engagement, and employee productivity. Staff that are engaged will work more effectively, more efficiently and put in more to delivering their roles.

Key stat: research conducted by employee engagement specialist Dale Carnegie showed that those companies with engaged workforces outperformed those without by up to 202%.

…leading to higher profit levels

Following on from productivity, multiple studies have also shown a direct relationship between levels of employee engagement and financial performance, meaning focusing on your business’ culture and communications could be a serious revenue driver.

Key stat: Gallup’s studies across 49 industries show those businesses with the most engaged employees were 21% more profitable than those with the lowest levels of engagement.

Your business will be more innovative

Constant innovation is central to staying ahead of the competition. To foster a culture that supports this, your staff need to be highly engaged. Engaged employees show higher levels of enthusiasm, inspiration, empowerment and confidence, meaning they can conceive, assess and share new ideas much more effectively.

Key stat: 59% of engaged employees say work brings out their most creative ideas – only 3% of the disengaged agree.

Your staff will take less time off sick…

Engaged staff take significantly fewer sick days and, with time off sick having a direct cost to your business, you could make some important savings through focusing internally. The Centre for Economics and Business Research (CEBR) calculated the annual cost of long-term sick leave as equivalent to £208 per employee.

Key stat: Disengaged employees take an average of around 6.19 sick days per year, compared with 2.69 days among engaged staff.

…and will stay with you for longer…

An engaged team member is more likely to view their role within your business as a long-term commitment. They will better align with the company’s goals and be driven by the bigger picture, rather than just the pay and the perks. When you’re a growing SME, your team can make or break your business, meaning this commitment is critical. That’s not to mention the impact of a high turnover including loss of skills and knowledge, investment in time and budget in recruiting replacements, and time needed to retrain new staff.

Key stat: The Corporate Leadership Council found that the most engaged employees are 87% less likely to leave their organisation.

They will recommend your business

For many growing businesses, referrals and word-of-mouth marketing is a key part of their customer journey, so it’s important to remember that how your staff feel and what they say about your business can significantly impact your business levels and reputation. Encouraging and engaging staff’s development into brand ambassadors can directly lead to better reputation management and higher levels of advocacy.

Key stat: 67% of engaged advocate their organisation; only 3% of the disengaged do.