Customer and experience are two words that you don’t often encounter in the manufacturing industry. On the whole, manufacturing is an industry focused on the product – rather than how it is presented to the customer – and to some extent, rightly so. Much of the insight usually found within the boardroom walls of a manufacturing giant are typically applied to product design or R&D.
In our previous blog, we have already identified that a key stage in putting together your marketing strategy is to define the key markets in which your business will operate. This includes the markets, locations and types of customers you will target.
71% of B2B companies are at risk of losing customers by not being fully engaged with the companies they do business with. (Recent research by Gallup)
Traditionally, marketing was always a linear path – people saw an ad, they were interested in the product, so they went to their local store and bought it. However, with the rise of digital and social media, customers are now researching information on their own. The same goes for engineers and technical buyers, who do most of their research, evaluation and final selection of a vendor very differently today than in the past.
Buyers are looking for information online and will only interact with sales people on their own terms. Your lead generation and marketing therefore needs to evolve to meet their needs. Otherwise you are going to struggle generating qualified leads that turn into sales opportunities.
The most successful businesses strive for growth, embrace digital and are constantly looking for ways to deliver and exceed customer expectations. Digital transformation and evolving customer expectations now combine to create a more transparent operating and trading environment than ever before.
Customer awareness is not enough in the modern world. Businesses are rapidly shifting towards customer-led models. High-growth organisations focus on their customers in every aspect of their business and allow them to provide insight that supports the future development of the company. Customer-obsession, and the business growth that follows, is not possible without first considering a customer’s expectations. Today, the modern customer expects a digital presence from the suppliers they use and expect prompt responses to their queries
Whether you are looking to expand your business, undertake a specific project or simply fund your day-to-day purchases, you might be seeking funding. Obtaining funding is not always easy – that’s where we come in.
GetSet for Growth specialises in helping small to medium sized businesses, across a diverse range of sectors, with their individual business, marketing and and finance requirements.
For membership organisations to stay relevant, and continue to succeed in today’s world, they need to listen to and adapt to the evolving needs of their audiences.
They also need to undergo digital transformation to keep up with the changing needs of their members, and to provide new ways of interacting with and attracting potential members from the next generation.
Many business people mistakenly assume that when you talk about “marketing”, you’re automatically talking about “tactical” marketing – e.g. placing ads, sending out mailers, attending trades shows, creating brochures, and so forth.
Tactical thinkers tend to focus on “doing things right,” and strategic thinkers are concerned with “doing the right things.” If you do something “right,” but it’s the wrong thing to do, your efforts will be futile. Conversely, if you do the “right thing,” but you do it wrong, you’ll also fail miserably.
You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?
As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.
The digital and eCommerce industry changes very quickly. Digital marketing itself comprises an array of different channels, platforms and processes. It is little wonder that few companies have formal, well-defined digital strategies that articulate their digital vision and to govern investments and behaviour.
A digital audit is a method for establishing a comprehensive understanding of the performance all your digital and online initiatives, and can be used to inform an optimised digital strategy. A digital audit provides a detailed view of the various digital channels and touch points your brand is using. This information helps identify underperforming digital assets, competitive opportunities and additional ways to reach your audience and gain market share.
Social media is one of the most powerful tools in your marketing arsenal. It can enable strong personal connections with your prospective customers, when done correctly.
To get it right, it is critical that it is underpinned by a clear strategy and plan. They need to answer the questions of what you are trying to achieve, who your customers are and what your competition are doing.
According to a report by Statista, the UK is one of the leading markets for online businesses in the world, only led by China and USA.
Figures from the Office for National Statistics show average weekly online retail spending in G.B. was £1.0 billion, up 21.3% in Dec 2016 compared to 2015, proving online marketplaces offer enormous potential to businesses willing to sell online.