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Posts by gsfgadministrator

Helping you to secure business funding

Whether you are looking to expand your business, undertake a specific project or simply fund your day-to-day purchases, you might be seeking funding. Obtaining funding is not always easy – that’s where we come in.

GetSet for Growth specialises in helping small to medium sized businesses, across a diverse range of sectors, with their individual business, marketing and and finance requirements.

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How can membership organisations improve member engagement?

For membership organisations to stay relevant, and continue to succeed in today’s world, they need to listen to and adapt to the evolving needs of their audiences.

They also need to undergo digital transformation to keep up with the changing needs of their members, and to provide new ways of interacting with and attracting potential members from the next generation.

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“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before the defeat”

Many business people mistakenly assume that when you talk about “marketing”, you’re automatically talking about “tactical” marketing – e.g. placing ads, sending out mailers, attending trades shows, creating brochures, and so forth.

Tactical thinkers tend to focus on “doing things right,” and strategic thinkers are concerned with “doing the right things.” If you do something “right,” but it’s the wrong thing to do, your efforts will be futile. Conversely, if you do the “right thing,” but you do it wrong, you’ll also fail miserably.

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Gaining an external view on your business will help you to grow

You want your business to succeed and thrive for the long term, but do you know where your future growth will come from?

As your company moves beyond start-up phase, your business-focus changes: identifying opportunities for growth becomes the priority to ensure future enterprise stability. You need to take stock of the shape your business is currently in, and ensure that your company is properly structured and resourced to make a growth strategy a viable option.

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Have you done your digital audit yet? Learn why you should….

The digital and eCommerce industry changes very quickly. Digital marketing itself comprises an array of different channels, platforms and processes. It is little wonder that few companies have formal, well-defined digital strategies that articulate their digital vision and to govern investments and behaviour.

A digital audit is a method for establishing a comprehensive understanding of the performance all your digital and online initiatives, and can be used to inform an optimised digital strategy. A digital audit provides a detailed view of the various digital channels and touch points your brand is using. This information helps identify underperforming digital assets, competitive opportunities and additional ways to reach your audience and gain market share.

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GetSet Marine makes a splash at Seawork International

This week, we launched our new, dedicated management consultancy for the marine industry, at Seawork International in Southampton, UK. GetSet Marine represents a new concept in business consultancy for small and medium-sized companies. Our marketing and finance experts can help source tens of thousands of pounds of funding that businesses may not have been aware they were eligible for. Our goal is to assist SMEs in meeting their growth aspirations through effective marketing and commercial advice, and operational cost and process optimisation.

Bev Hurley, GetSet CEO, said, “I am delighted to announce the launch of GetSet Marine, providing specialist services to the marine sector. This is due to the increased demand we have experienced from local marine-based firms for our consultancy services to help them improve their marketing, finance and operations. The GetSet Team in the Solent has already enabled local SMEs to raise £3.5 million in growth funding since January 2016. Due to this upturn in demand from the marine sector, we have formed this new dedicated service for them.”

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Work Out Here Ltd

Work Out Here Ltd. is an advertising company based in Hackney that markets and promotes health professionals and fitness experts to the community in order ensure a healthier and fitness oriented lifestyle in London. Having spent two years conducting in-depth research and planning, one of the three business owners, Christopher Larbi, was eager to take his business to the next level and approached GetSet for Growth for support.

In particular, Christopher was eager to expand his database and find more effective ways of both targeting and engaging prospective clients – without it costing a fortune.

In addition to attending a range of workshops and masterclasses with other business owners, Christopher worked closely with GetSet Advisor, Orsi Toth, to segment his customer base, developing clear profiles to align activities and target his messaging. Building on this work, they then produced a structured marketing and communications plan to ensure a steady flow of activity, via channels that would drive the best return on investment.

Christopher says he would highly recommend GetSet for Growth to other business owners, emphasising that this fully funded service had provided far more valuable support and information than any other paid-for workshops or advisors he has used in the past.

“GetSet for Growth London changed our company philosophy by ensuring we understand that failures do occur on the route to success and we can be equipped to handle that. They put us in the right direction, by empowering us with knowledge. They made us believe in our company more than we already did.”

In the future, Christopher is working towards expanding his business concept from east London to other areas of London and ultimately across the country to promote fitness and the concept of good health.

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Green Gardeners

Green Gardeners is a professional gardening and grounds maintenance business based in Edgbaston and Solihull. They provide gardening services such as lawn mowing and edging, hedge cutting and planting solutions to residential customers. They also cater for commercial customers, carrying out grounds maintenance at office blocks, retail parks and developments of flats.

Business owner Simon Elks started the business 4 years ago on a part time basis and over time expanded it to a point where he decided to leave his full time career and concentrate on growing the business. He was keen to find a mentor to help him do so, and got in contact with the Birmingham Growth Hub, who put him in touch with GetSet for Growth.

Simon met with Senior Marketing Advisor, Clare McKee, and initially spent two hours talking through the two main challenges he was facing; perfecting the company’s new website that he set up himself, and his plans to increase the businesses scope for commercial contracts.

The main areas of support Simon benefited from were marketing and sales strategy, and growth strategy. He received 1:1 advice from Clare on how to better engage with both current and new customers via his website, and how he could attract more commercial clients in order to meet his growth ambitions.

Simon also attended numerous GetSet for Growth workshops which he found very useful. Particularly the Search Engine Optimisation workshop, which he found extremely supportive as it gave him a great insight into how to improve his SEO performance and get more visitors to his website.

Speaking about his experience, Simon said, “The GetSet for Growth programme was exactly what I was looking for. My website is now looking better, resulting in approximately one new enquiry a day rather than 10 per month. My business has grown by about 10% in March (historically a quiet month for us) and I have had to take on one new gardener and an apprentice.”

“GetSet is an excellent tool, which provides affordable mentoring and advice, and is pitched exactly right for a small growing business with a limited budget. I now have more confidence in the direction I am going and how best to get there.”

The future is looking prosperous for Green Gardeners as they aim to continue growing the business year on year and eventually become the premier gardening business in Birmingham and Solihull. Simon told us they are now at a point where gardeners are calling up asking if they can work for them, which is a new and exciting position to be in!

To find out more about Green Gardeners, visit their website.

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