Posts by gsfgadministrator

Too Many T-Shirts – a story of scale up and upcycle

Too Many T-Shirts needed to make the jump from cottage industry, manufacturing products on a kitchen table, to where it now is, an upcycled products provider, recently outsourcing to a UK textiles manufacturer.

They reached out to GetSet for Growth for help with their marketing and in finding a long-term manufacturing partner. As a result of the support provided, they outgrew their studio space, have outsourced their manufacturing, and their management has been released form day-to-day operations to be able to focus on longer-term business growth (working more on the business than in the business).

Too Many T-Shirts started-up in 2017, and make custom t-shirt blankets. These ‘memory blankets’upcycle customers’ own t-shirts to create a nostalgic and unique memory of times they experienced when wearing their t-shirts, such as a runner’s blanket comprising all their race t-shirts.  As well as a very innovative idea, they are also are helping to reduce clothing waste in this clever way.  They further strengthen their sustainability credentials with a real focus on keeping things local and reducing air miles.  As such, they have a wide range of customers, from fanatical runners, keen sports team members, university graduates, football fans, and gig and band fans.

In 2018, having taken GetSet for Growth’s advice on funding sources and on their marketing, Too Many T-Shirts crowdfunded on the Crowdfunder platform.  This campaign was a success in gaining overfunding of £24k – 163% of the original target.  319 backers came onboard to make the campaign possible, donating or pledging in return for the product.

Simon Bellamy, Founder, says, “Our preparation was key to ensuring we built a large audience or ‘crowd’ in advance of going live.  To launch in the strongest way possible, it was essential to first onboard prospective customers, and warm them up to the future campaign.  As a result, we reached 50% of our target numbers within 48 hours and we were fully funded just a few days later”.

Lots of hard work immediately followed the campaign to fulfill all the backers’ orders, and they were so happy with their unique products that they have now become long-term customers.

The crowdfunding campaign was also instrumental in a manufacturing company approaching Too Many T-Shirts, who have now become a long-term partner, taking over the manufacture of the blankets. This relationship has been essential in enabling the company to scale.

The future for the business is very bright as they continue to grow, providing income to skilled machinists here in the UK.

Simon says, “I have gained invaluable advice from GetSet for Growth.  Being a solo business owner, sometimes you need that sounding board to clarify your thoughts.  GetSet for Growth have helped me to grow my business to a point where I can now concentrate on my future business strategy.  With a manufacturing partner now in place, they take care of many of the operational elements of the business. I would recommend GetSet for Growth to any other business owners out there that are looking for help or advice in scaling their businesses”.


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My Gammie’s Ltd

Rebekha Gooden, the co-founder of My Gammie’s Ltd based in Newham, holds her business close to heart. The company sells allergy friendly food, free from 14 main allergens highlighted by the Foods Standards Agency (FSA). Her main target market is anyone, including children, with food allergies and/or intolerances and the company’s ultimate mission is ‘to provide safer foods with easier access’.

Having enrolled to be a part of a business start-up competition at the University of East London (UEL), Rebekha and her business partner Marie-Anne were pointed towards GetSet for Growth London by the UEL Innovation Enterprise team based in the Knowledge Dock. Although she had a solid business idea in place, the main challenges Rebekha was facing were mainly related to marketing, sales forecasting and getting more funding support.

They initially worked with Tahir Rahman, the business finance advisor at GetSet for Growth East London, who helped Rebekha to better understand and complete her sales forecast to go along side the sales pitch for the UEL competition. Tahir also discussed the various funding options that were available to them, allowing her to make informed decisions on which route to pursue.

They also took advantage of the marketing support on offer, when Robyn Sinclair, the UK marketing director at YTKO Ltd, helped Rebekha break down her planned marketing activities and create a more structured and manageable marketing plan for her future.

In the future My Gammie’s Ltd plans to expand not only in the wholesale/ retail sector but also aims to target educational institutions to build awareness, helping allergy prone adults and children. Rebekha says that with the foundation of support received from GetSet for Growth, reaching the next stage now seems easier and more achievable and that she and her business partner are more confident in their actions and tasks. This ultimately had enabled them to be more knowledgeable, more realistic and more determined to build their business.

Our experience with GetSet for Growth has been 10/10. All off the staff are friendly, passionate, knowledgeable and prompt and I would definitely recommend GetSet for Growth to other business owners.

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Dorset Marine Training

Speaking with Sarah from Dorset Marine Training (, its clear how passionate she is about boating.

She has always loved being on the water, starting boating when she was just 6 years old. The mantra of the company is that they want to enjoy being out on the water and to enable other people to enjoy being there too.

Sarah and her life and business partner, Dom Coleman, both became watersports instructors working freelance, and then decided to start their own business. They established Dorset Marine Training in Spring 2017.

“Our aim is to make people love being out on the water as much as we do!” said Sarah, Co-founder.

They train people to drive powerboats or motorboats, and they also teach the full range of supporting courses, e.g. navigation, online courses required for licenses or commercial qualifications, marine radio (VHF). Their practical training can take place on their clients’ own boats, or they offer training on Dorset Marine Training boats, and the training is great for complete beginners, those looking to upskill or those just looking to hire in the future.

They already have a wide variety of clients. They include people with their own boat who are new to boating and might need help in first navigating the harbour and learning about boat safety. They will often take out the client’s whole crew or family for this. They may also work with people wishing to work towards becoming instructors or working commercially on the water. Other clients might be people who have had their confidence shaken a little bit, and they need some training and help in getting to love the boat again or those who upsized their boat. Others will train on the centre’s boats and may be new to the water, thinking of buying a boat or want a formal qualification. The majority of their customers are leisure boaters but there is a mix of commercial clients too.

Some want a certificate and some just want to improve their confidence, so before any training starts, they find out the specifics of what the individual wants to achieve and then customise their training to the client’s individual needs.

On the water as well as ashore they offer practical RYA courses so that their clients can achieve a certificate as well as bespoke training. Many people are looking to hire boats abroad and to do so they now need an International Certificate of Competency.

GetSet provided the marketing and business advice that was lacking

Sarah and Dom’s skillsets are in instructing, so they needed some help on the business side of things, e.g. getting the word out there to find new clients, the financial sides of things and generally being disciplined about running a business. That’s where GetSet came in to help.

Sarah first met GetSet at a female networking event (hosted by DWIB) at the Poole Boat show as part of the Maritime Festival. GetSet said they could help even at the beginning stages of their journey. From an initial one to one with GetSet, Sarah says that she gained confidence that their business idea was a good one and also that it was OK to love their business and idea.

“Through initial one to ones with GetSet, they gave me the confidence that my business idea was a good one and to keep going”.

Poole harbour and quay Dorset England UK on a beautiful calm day with boats and blue sky

On the practical side, she went along to a lot of the free GetSet workshops, particularly the ones dealing with social media, in which she had no experience, and was actually suspicious of to start with. Now she is on all the social media platforms and is particularly active on Twitter and Facebook. She thinks that this is helping to drive the traffic to the main website, which is essentially their shop window. Social media also allows people who did not think that they were looking for boating to find them and see that it is accessible to everyone to participate in.

The marketing support and the reassurance and motivation to keep going, and that it is OK to love their business, is what GetSet provided. She says she has gained a great amount of confidence from that. The workshops gave her a regular event to go to and provided her with a constant focus, particularly important in the early stages of starting your business, which can be quite isolating. Going along to workshops also meant that she met other people who were in a similar situation to her. It did not matter that they were in different fields, they were either facing the same challenges or they could trade insight into challenges others had already been through or were facing.

Their vision for the future is for the business to be sustainable as a Training Centre, and to carry on providing quality training and offer professional training in a relaxed and personable environment.

“I would definitely recommend other people to go along to GetSet. Without help from GetSet, I would have struggled more with the confidence to carry on and survive”.

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Making Mumpreneurs

Having had her first child, Erin Thomas Wong, started looking for a change of career. Before having children, Erin had worked in Television production, making documentary and reality TV shows for Channel 4. After the birth of her first baby, she realised she did not want to go back to working in TV, and started to look for a new venture.

After someone told her about a jewellery business that they had started, Erin says she had one of those ‘light bulb moments’ and thought ‘Hey – I could run my own business’. She had never thought of doing that before, as no one in her close circle of friends ran their own business.

Her friends and family were a bit concerned as she had been working in a lively team and now she was going to be working on her own. But she felt that it was absolutely the right thing and the idea of working for herself felt very empowering. Establishing her own jewellery company was her first experience of running a small business. That was 10 years ago and she has not looked back since!

She fell in love with running her own business and set up two further businesses in London, one to provide local business meet-ups for other Mums that were running their own businesses, and another that provided venues for baby and toddler classes. However, then she and her family moved to Abu Dhabi, where her husband had been offered a new job. She found herself very isolated as she had built an amazing community around her in London, so she decided that she needed a new business. She wanted an online business so it did not matter where she was in the world. This is where “Making Mumpreneurs” was borne, and this is now her main focus.

How GetSet helped Making Mumpreneurs scale-up

Erin and her family returned to the UK and settled in Bournemouth. Erin says she had researched the area and knew there some networking groups around, but really had no idea that Bournemouth was so entrepreneurial until she moved here

Her idea for Making Mumpreneurs was to create an online community for Mums in business, to help them feel supported on their entrepreneurial journey, and providing a feeling of being part of something where you are connected with a community of likeminded women.

It does not matter what the business is or in what sector, as they are all struggling with the same issues of running a business whilst being a Mum.

She set up Making Mumpreneurs almost two years ago, an online community designed to support and empower mums running their own business.

She created an online membership part of Making Mumpreneurs, called “The Cocoon – a Safe place to Learn, Evolve and Grow”. The Cocoon offers masterclasses, expert advice, member calls, accountability and continual support to help the mums grow their business.

Erin discovered GetSet East Dorset just before Summer 2017, at the stage where she wanted to really grow the business and to scale the membership. Her first session with a GetSet business consultant was an overall business session. She says that it was really useful to talk to someone who was really experienced about how different business models worked.

She then met with one of the GetSet marketing consultants, asking for help in how to get more awareness and press interest. GetSet analysed her website and concluded that it looked ‘too homemade’. GetSet advised that since she was running an ecommerce site, where she was talking clients’ money, they needed to be able to trust her and therefore the website needed to look a lot more professional. GetSet helped her source local web developers, one of whom offered her an affordable monthly payment plan. It had not occurred to her that this was something that she could ask for. They turned around the website really quickly, with new branding, and it launched in September 2017.

Erin says that had she not had the discussion with GetSet, she would have tried to carry on with the old website for a lot longer and probably would not have been as effective with her marketing. She now has a lovely website, with a membership back-end that is ecommerce enabled, providing security for herself and for her clients.

Everyone has been very positive about the website and it has had the desired effect in increasing membership. She feels that everything is in place now and all she has to do is to keep on pushing with the marketing.

With Facebook and Twitter accounts with over 5000 followers, her growth plan is to scale the membership by converting these followers to paid members.

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On the Menu

On the Menu Ltd is celebrating after winning the award for new best reduced-sugar and no sugar product at the Sugar Reduction Summit in November 2017. Their flagship product, Real Good Ketchup is a no-added sugar product and is certified ‘free from added sugar’ by ‘Sugar Wise’. They received this evidence-based public health prize for their new low sugar ketchup from a panel of judges, comprising dieticians and academics. This award joins the two ‘Free From’ awards they have already won, including a Gold Award from Ireland.

The inspiration for the no sugar and low salt product range comes from founder, Elizabeth Jones, and her experience in having lived for the past 20 years with an anaphylactic son with allergens, and ‘can eat’ and ‘can’t eat foods’. As a small child he could not tolerate sugar, nuts or even fish. She decided to train in nutrition and dietetics to manage, how as a family, they were going to eat and get the nutrition that they needed. This process of determining what they could and couldn’t eat formed the foundation of the Real Good range.

The current business focus is on the no sugar platform, driven by the rise in obesity in children; where 25% of all children in UK are either overweight or obese. Elizabeth explained that this would quadruple the risk of diabetes Type 2 in childhood or later in life. Her research has determined that if a child has a dollop of regular ketchup every day, this is the equivalent to eating 365 sugar cubes per year.

Their Real Good Ketchup has been developed using a plant-based natural route, using stevia leaf.

Getting a recipe right is not about just thinking about a sauce on a plate – it is all about the experience. It has to smell right, it has to look right and it also has to behave like regular ketchup – with the expectation that it sticks to the end of a chip – if you do not get the whole experience right then you will loose engagement.

“Because we have got the thumbs up from children – we know that we are on the right track”, said Elizabeth Jones, On the Menu’s founder.

It took around 20 evolutions to get to the right product profile. Having undertaken early trials with a primary school in Otterbourne in Hampshire they got received very positive feedback from parents and the children. With 80-90% of those who tried it, saying that they liked it and would buy it – so they had evidence early on that it was going to be a success.

The testers said the Real Good Ketchup tastes more homemade and of more tomatoes. Elizabeth explained how the children were very honest in their feedback and that they embraced the flavour. Perhaps intuitively they knew that this is something that is good for them.

They have received very good reaction from parents with autistic children, where sugar is not good for them. Their customers also include those who are older, with dental issues, who have been advised by their dentists not to eat ketchup due to the sugar content. They are very pleased to have found Real Good Ketchup in their local Co-op stores, and are delighted to be eating ketchup again.

After 12 months, Real Good Ketchup is now in about 180 Co-op stores throughout the UK. They are also listed on Ocado and are in Whole Food stores.

Invaluable support from GetSet and Outset Finance

Elizabeth says that she gained very good insights, advice and support from GetSet and Outset Finance in the development of her business.

Elizabeth explained how GetSet provide an effective introduction of all the things that you need to know when starting a business. Their marketing toolkit was current and relevant, and she received help in defining the structure for her forecasting and planning, which she is still using now. She appreciated being provided with insights, feedback and support from GetSet, and particularly in having another set of eyes on what she was doing.

OutSet Finance was very proactive in supporting her businesses moving forward, particularly in providing assistance with funding.

“I would recommend GetSet and Outset Finance to people thinking about starting up or growing their business –having the support of one of the local offices is very important, particularly if you have not had the experience of running a business before. They have a very good step-by-step approach for someone starting from scratch”.

She explained that the package Outset designed for her was perfect for her small business with growth potential. Outset Finance helped her gain funding for growth, which came at a time that they were launching Real Good Ketchup into the Co-op, and also wanted to get another product developed. They were accepted for a development loan, which Outset Finance packaged in a way that was very competitive.

With this, they were able to fully exploit the growth opportunity for launching their ketchup into the Co-op and were able to go ahead with their new product development and factory trials. If they had not had this support, they would not have been able to achieve the same level of success at this early stage in their growth.

An exciting future for the business

The future looks very exciting for On The Menu Ltd. They are currently in early stage conversations with another large UK retailer to take their Real Good Ketchup. Having carried out school trials and also spoken with a number of hospitals, they realise there is a market for a larger format product, so they will be developing a catering range of products next year.

They are going International too – having already started export of their products to Kuwait, where there are currently very high rates of diabetes.

On The Menu’s customers say that they are enjoying the product, and people who were told they could not have ketchup are enjoying ketchup again. It is really for the needs of those people that Elizabeth set the company up.

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How staff engagement affects your bottom line

Why you should be investing internally to boost your business’ success

Employee engagement; the emotional commitment the employee has to the organisation and its goals. – Forbes

When you’re working to an ambitious business growth plan, it can be tempting to focus your energy on the areas that feel the most tangible –  like your products – or those that are visibly linked to driving efficiency – like distribution and production.

Things like employee engagement and the company culture are often left to develop naturally, lacking a considered company-wide approach from the get-go. But, in an age where intelligent thinking and strategic decision making can be the biggest influencers in improving productivity, maintaining high levels of employee engagement has very tangible impacts on business success.

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Can you introduce structure without killing culture?

As businesses scale up and headcounts grow, there comes a point where the flat structure and informal approach around pay and rewards can hinder growth, and if not managed, impact on staff performance, productivity and loyalty. However, the thought of introducing structure and process can seem at odds with the close-knit, family feel that its important to protect.

Vanessa Landreneau, an expert in building reward structures, and Principal of Hummingbird Consulting, believes that the two concepts can work in harmony, as she explains in her blog below…

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Why HR matters, more than ever

HR – it’s an area that many growing businesses question the need for, often delaying investing either their own time or that of an HR professional, and finding it difficult to calculate the value it brings to the bottom line. However, in a job market where employees are moving more frequently, and seeking out opportunities to learn new skills with a great management culture, creating an engaged workforce is more important than ever before.

GetSet East spoke to Sam Sales, Director at SME HR specialist Call HR to find out about the changes happening in the world of HR and how SMEs can nurture an engaged workforce.

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Growing Small Business and the Economy in London


Over the past 18 months, YTKO Group’s GetSet for Growth East London has successfully supported 500+ businesses, created 200+ local jobs and helped clients access £500,000+ of growth finance.

This would not have been possible without the support of multinational banking and financial services company, J.P. Morgan. The YTKO Group has a 30-year+ track record of advising both new and established businesses throughout its regional UK offices. The partnership between YTKO and J.P. Morgan ultimately resulted in the creation of the GetSet for Growth East London programme, which is geared toward helping businesses overcome the two biggest challenges to growth – access to finance and business development.

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