{"id":4258,"date":"2020-11-25T11:38:44","date_gmt":"2020-11-25T11:38:44","guid":{"rendered":"https:\/\/www.getsetforgrowth.com\/?p=4258"},"modified":"2023-01-12T14:49:32","modified_gmt":"2023-01-12T14:49:32","slug":"ytko-turns-on-the-taps-for-green-sme-revolution","status":"publish","type":"news","link":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/","title":{"rendered":"YTKO turns on the taps for green SME revolution"},"content":{"rendered":"\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-3c0cb39\" data-block-id=\"3c0cb39\"><style>.stk-3c0cb39{height:60px !important}<\/style><\/div>\n\n\n\n<p>YTKO has helped turn around the fortunes for a local, Bristol-based SME, who is changing the way that water impacts energy efficiency in our homes and lives. <\/p>\n\n\n\n<p><strong>Halcyan<\/strong> make water conditioners which have the ability to reduce limescale in hard-water areas and improve the energy performance \u2013 and lifetime \u2013 of white goods in the home; saving energy and reducing waste.<\/p>\n\n\n\n<p>The innovation and investment of resource from Halcyan meant that they truly had a unique product but didn\u2019t understand how to bring this disruptive technology to market.<\/p>\n\n\n\n<p>Halcyan Water Conditioners received bespoke coaching, workshop and networking opportunities as part of the EU-funded Enterprising West of England programme to reinvent their business and increase sales.<\/p>\n\n\n\n<p>Working with Samantha Mant, Head of Sales at Halcyan, YTKO were able to help Halcyan reach two very distinct markets:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business-to-business:<\/strong> which involved building networks of contacts within the construction and facilities management sector to create a pipeline of opportunities and drive volume of sales. This helped Halcyan to develop their sales funnel of plumbers and installers who could purchase the conditioners and understood the value that they could sell onto their customers.<\/li>\n\n\n\n<li><strong>Business-to-consumer:<\/strong> which helped to promote the ecological qualities of the conditioners to homeowners who could then invest in the system; saving energy, improving the quality of water and lessening their impact on the environment. Part of this approach included a rebrand and new website.<\/li>\n<\/ul>\n\n\n\n<p>YTKO Head of Sustainability, Phil Stott, said: <strong>\u201cThis is a classic example of a business with real innovation and ecological responsibility at its core. The issue is that sometimes these businesses need help bringing this innovation to market.\u201d<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>\u201cThe support we received from YTKO was really important to create a sustainable business model to go with our investment in the ecological technology that we\u2019ve developed. Without their guidance we would have struggled to realise the two-pronged approach to our marketing and it was particularly useful to have individuals with direct experience of working in the sustainability sector.\u201d<\/strong><\/p>\n<cite>Samantha Mant, Halcyan<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-stackable-spacer stk-block-spacer stk--no-padding stk-block stk-28138eb\" data-block-id=\"28138eb\"><style>.stk-28138eb{height:60px !important}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>YTKO has helped turn around the fortunes for a Bristol-based SME, who is changing the way that water impacts energy efficiency in our homes and lives&#8230; <\/p>\n<div class=\"read-more\"><a class=\"read-more\" href=\"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/\">Read more<\/a><\/div>\n","protected":false},"featured_media":4270,"template":"","meta":{"_acf_changed":false,"_links_to":"","_links_to_target":""},"projects":[110],"news_categories":[],"class_list":["post-4258","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>YTKO turns on the taps for green SME revolution - GetSet for Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YTKO turns on the taps for green SME revolution - GetSet for Growth\" \/>\n<meta property=\"og:description\" content=\"YTKO has helped turn around the fortunes for a Bristol-based SME, who is changing the way that water impacts energy efficiency in our homes and lives... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/\" \/>\n<meta property=\"og:site_name\" content=\"GetSet for Growth\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-12T14:49:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.getsetforgrowth.com\/wp-content\/uploads\/2017\/07\/halcyan-water-conditioners-logo-v2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/\",\"url\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/\",\"name\":\"YTKO turns on the taps for green SME revolution - GetSet for Growth\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/halcyan-water-conditioners-logo-v2-1.png\",\"datePublished\":\"2020-11-25T11:38:44+00:00\",\"dateModified\":\"2023-01-12T14:49:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/halcyan-water-conditioners-logo-v2-1.png\",\"contentUrl\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/wp-content\\\/uploads\\\/2017\\\/07\\\/halcyan-water-conditioners-logo-v2-1.png\",\"width\":400,\"height\":250,\"caption\":\"Halcyan Water Conditioners logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/ytko\\\/news\\\/ytko-turns-on-the-taps-for-green-sme-revolution\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"YTKO turns on the taps for green SME revolution\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/#website\",\"url\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/\",\"name\":\"GetSet for Growth\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.getsetforgrowth.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"YTKO turns on the taps for green SME revolution - GetSet for Growth","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/","og_locale":"en_US","og_type":"article","og_title":"YTKO turns on the taps for green SME revolution - GetSet for Growth","og_description":"YTKO has helped turn around the fortunes for a Bristol-based SME, who is changing the way that water impacts energy efficiency in our homes and lives... Read more","og_url":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/","og_site_name":"GetSet for Growth","article_modified_time":"2023-01-12T14:49:32+00:00","og_image":[{"width":400,"height":250,"url":"https:\/\/www.getsetforgrowth.com\/wp-content\/uploads\/2017\/07\/halcyan-water-conditioners-logo-v2-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/","url":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/","name":"YTKO turns on the taps for green SME revolution - GetSet for Growth","isPartOf":{"@id":"https:\/\/www.getsetforgrowth.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/#primaryimage"},"image":{"@id":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/#primaryimage"},"thumbnailUrl":"https:\/\/www.getsetforgrowth.com\/wp-content\/uploads\/2017\/07\/halcyan-water-conditioners-logo-v2-1.png","datePublished":"2020-11-25T11:38:44+00:00","dateModified":"2023-01-12T14:49:32+00:00","breadcrumb":{"@id":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/#primaryimage","url":"https:\/\/www.getsetforgrowth.com\/wp-content\/uploads\/2017\/07\/halcyan-water-conditioners-logo-v2-1.png","contentUrl":"https:\/\/www.getsetforgrowth.com\/wp-content\/uploads\/2017\/07\/halcyan-water-conditioners-logo-v2-1.png","width":400,"height":250,"caption":"Halcyan Water Conditioners logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.getsetforgrowth.com\/ytko\/news\/ytko-turns-on-the-taps-for-green-sme-revolution\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.getsetforgrowth.com\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.getsetforgrowth.com\/news\/"},{"@type":"ListItem","position":3,"name":"YTKO turns on the taps for green SME revolution"}]},{"@type":"WebSite","@id":"https:\/\/www.getsetforgrowth.com\/#website","url":"https:\/\/www.getsetforgrowth.com\/","name":"GetSet for Growth","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.getsetforgrowth.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"GetSet for Growth","distributor_original_site_url":"https:\/\/www.getsetforgrowth.com","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/news\/4258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/media\/4270"}],"wp:attachment":[{"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/media?parent=4258"}],"wp:term":[{"taxonomy":"projects","embeddable":true,"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/projects?post=4258"},{"taxonomy":"news_categories","embeddable":true,"href":"https:\/\/www.getsetforgrowth.com\/api\/wp\/v2\/news_categories?post=4258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}