Our Resource Library

Management Resources

• Networking
• Marketing: The case for outsourcing
• Working with Agencies
• Checklist – Legalities of subcontracting
• Request for Proposal
• Creating a Brief
• Selecting an Agency
• Assessing your Agency
• Commissioning a Web Development Team
• Cutting your Promo Costs
• Acquiring Companies
• Business Collaboration
• Collaborate to Innovate
• Collaboration – Managing Relationships
• Marketing Alliances
• Working with Alliance Partners
• Contract Manufacturing
• Remote Working
• Transitioning to Bricks and Mortar
• Leadership vs management: What is the difference?
• Top Tips for Leadership
• Team Roles
• Team Leadership
• Directorial Responsibilities
• Non Executive Director
• Legal Entities of Organisations
• Sources of Support and Advice
• Hiring Staff
• Your obligations as an employer
• Recruiting Staff – Legal Issues
• Employee vs Subcontractor
• Employment Rights and Protection
• Employee Incentive Schemes
• Business v Personal Goals
• 4Ps
• Growth
• Traits of a Successful Business
• The Importance of Strategic Planning
• Store within a Store
• Blue Ocean Case Study
• Brand Protection
• Intellectual Property
• Licensing
• Licensing – Copyright
• Analysing Company Accounts
• Competitive Research
• Cloud Computing
• CRM for SMEs
• Overseas Partnerships
• Accessing International Markets
• Collaborations and Partnerships
• Routes to Market
• Diversification
• Exporting
• Franchising
• Attributes of a Ruthless Competitor
• Valuing your Company
• Exiting your Business
• Selling your Business

Marketing Resources

• Competitive Tendering
• Affinity marketing
• Marketing: what is – and what it isn’t
• Red ocean v blue ocean
• Guerrilla marketing
• PR Photography
• Press and Public Relations
• How to write an effective press release
• Sponsorship and Competitions
• Telemarketing
• Customer Engagement
• Branding your small business
• SWOT analysis
• SMART goals explained
• Choosing a url
• Website Content
• Planning your new website
• Building your website
• Information Architecture
• Your landing page
• Responsive design
• Testing your web pages
• Privacy and legal considerations
• Google Analytics
• Your Social Media Strategy
• Social Media Best Practice
• Social Media Worst Practice
• Social Media Metrics
• Social Media Management
• E-commerce Options
• E-commerce errors
• Selling online
• Writing for the web
• Link building
• Blogging
• Video blogging
• SEO
• Customer reviews
• Testimonials
• Webinars
• Pay Per Click (PPC) advertising
• Bookmarking
• Introduction to Email marketing
• Email marketing
• Email marketing mistakes
• Email top tips
• Email marketing – myths dispelled
• Starting Marketing
• Market Segments
• Audience segmentation
• Segmenting your Customers
• 12 Month Marketing Plan
• Calculating marketing ROI
• Value proposition
• Defining your Value Proposition
• Customer personas
• Pitfalls of international comms
• Big Data
• Direct Selling
• Direct Selling: Qualifying your Prospect
• Keeping your Customers Satisfied
• The Pitch Process
• Sales and Promotions
• Simple Sales Pipeline
• The Sales Pitch
• Open vs Closed Questions
• Features vs Benefits
• Upselling
• Handling Complaints
• Sales and Emotional Intelligence

Finance Resources

• Cashflow Forecast
• Managing Payroll and PAYE
• Introduction to Book-keeping
• Debt financing
• Checklist – Ratios
• Managing the relationship with your bank
• Auditing your Business
• Business planning basics
• Financial Acumen for Directors
• Financing – pros and cons
• Preparing your Business Plan
• Debt financing
• Elevator pitch
• Raising finance
• Finding funding
• What funders want
• What funders are looking for
• Grants
• Debt financing
• Specialist Loan Funders
• Government Start-Up Loan Scheme
• Asset Finance (debt)
• Invoice Factoring/Discounting
• Peer to Peer Lending
• Crowd Funding
• Private Equity – Angels
• Private Equity – Venture Capitalists