Build a Marketing Plan

For most businesses, finding, reaching and converting enough prospects to profitable customers is the number one challenge.

Now, with GetSet Answers, you have a comprehensive resource and advice service available 24/7.

We look at the approach to creating a strategy as well as how to get the best results from the specific tactics you may choose to implement; from Social Media and Content Marketing to SEO. You will also be offered some recommended reading relevant to the section and activities you are undertaking at that time.

So… What do you get access to?

INTRODUCTION

  • Marketing has evolved
  • The Marketing Mix

DEVELOPING PERSONAS

  • Creating Buyer Personas
  • Buyer Personas Exercises

STRATEGIC MARKETING

  • Determine your Plan
  • Growing the Business
  • Positioning and Branding
  • Value Proposition Re-cap
  • Understand the Journey

DIGITAL MARKETING

  • What is Digital Marketing?
  • Be Prepared
  • Websites
  • Email Marketing
  • SEO

CONTENT MARKETING

  • Benefits of Content Marketing
  • Why is Content Critical?
  • Content Goals
  • Buying Stages
  • The Sweet Spot
  • Content Audit
  • Themes
  • Editorial Calendar
  • Choose your Media
  • Tone of Voice and Style
  • Getting it out there
  • 5 Point Summary

SOCIAL MEDIA

  • Introduction to Social Media
  • What Platform?
  • What role does Social Media play?
  • Who are you trying to talk to?
  • How much Time?
  • What Tools / Skills do you already have?
  • Tools and Support
  • Measuring your Activity
  • 10 Final Tips

MARKETING PLAN

  • Writing your Marketing Plan
  • Generate your Marketing Plan

What our clients say


“GetSet has given us the skills and confidence in preparing to move the business forward so that we can be equipped to deal with the exciting challenges ahead.”

Mark Gordon, Benson & Clegg


“We’d really recommend GetSet for Growth. Having access to this type of expertise and support is crucial for small businesses.”

Fiona Moir, goPhysio