Alison Ballard came to GetSet For Growth in January 2014 looking for help with her fledgling business; Silly Old Sea Dog, designing and producing vintage inspired clothing and accessories that they sell online. Having generated a high level of demand for Silly Old Sea Dog’s products, Alison needed GetSet’s help to access additional funding to grow her business.
Having already received a lot of interest in her clothing range on Facebook and Etsy, Silly Old Sea Dog was launched in September 2013 by commercial fashion graduate Alison Ballard. Alison initially designed and hand-made all Silly Old Sea Dog clothing but when demand for the clothing range grew, it became apparent that she would need to outsource some production and this would require additional capital.
A GetSet Business Finance Advisor worked with Alison to complete her business plan and the financials necessary for her to apply for a small business loan. With GetSet’s help her £20,000 business loan application was successful allowing her to outsource production, keeping her hand-made credentials, whilst significantly increasing production capacity.
“GetSet’s Business Finance Advisor helped me to complete my cash flow forecast and business plan to successfully apply for a small business loan with my bank. Without GetSet’s help I don’t think that I would have secured this loan as I am not very confident with figures!” Alison Ballard, Silly Old Sea Dog
“Alison had a fantastic product and brand when we first met, however, she required funding to ensure supply matched demand. In order to apply for this funding Alison needed to produce financial forecasts including a cash flow forecast and a business plan. With our training and templates Alison was able to prepare these for the funder and is much more confident in planning for future growth” Gregg Harding, Business Finance Advisor, GetSet For Growth
Having successfully secured additional capital, Alison is now working on her marketing strategy with a GetSet Sales and Marketing Specialist, focussing on the Silly Old Sea Dog website structure to increase eCommerce sales and assist search engine optimisation. She has ambitious plans for the future, aiming to become one of the best-known names in vintage inspired fashion. With outsourced production, Silly Old Sea Dog can now look at creating different garments and expanding the current range of dresses, skirts and accessories.
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